Three Effective Strategies for Authentic Online Networking

Lately, I have been receiving this interesting, yet common question by clients of different fields and levels. And it's a significant concern that so many jobseekers are pondering in a dynamic and highly competitive labour market these days.

“When it comes to networking, what would you propose that I say in a connection request to an HR or hiring manager of a company that I just applied to?"

When sending a connection request to an HR professional or hiring manager after applying, you want to show genuine interest—not appear transactional. Everyone has this shared goal, but communicating it may seem like a challenge, especially online.

When we are networking in person there are more cues we can use to guide our interactions - like voice, body language, verbal/non-verbal cues, and active feedback whereas online communications can require more forethought, planning, and detail, and even clarification, paying attention to what is said but also to what is not being said.

Yet, these days, online networking and forming relationships on professional platforms on LinkedIn requires a certain skill in understanding how to get your message across authentically while building trust and credibility, and highlighting your brand.

So here's the bottom line:

Keep the message brief, reference your application, concisely highlight your unique value, and find a small touchpoint that works for both sides.

Here are three effective message options you can adapt accordingly as relevant to your goals, background or interests. But also consider the shared goals, connections, and values with the other party. It's about building credibility but it starts with building common ground first.

1. Emphasis on Shared interest or role alignment

Hi [Name],I noticed you are involved with the hiring for the [Job Title] role at [Company]. I recently applied and am enthusiastic about how my experience in [specific skill or project] could contribute to the team. I would appreciate staying connected and following your updates.

This approach shows curiosity and alignment—not just asking for a favour.

2. Academic/industry tie or mutual connection

Hi [Name],I see we both have a background in [shared industry/field] and are passionate about [common interest, e.g. inclusive hiring, employee growth]. I have applied for the [Job Title] role at [Company]—I am genuinely enthusiastic about this opportunity and would value staying connected.

Rooting your message in genuine connection details helps you and your brand to stand out.

3. Reference recent company news or values

Hi [Name],I recently applied for the [Job Title] position at [Company], and was especially impressed to see [recent news, project, mission, or value statement]. With my extensive background in [relevant skill/experience], I would appreciate the opportunity to connect and learn more about how I might contribute.

Integrating something current about the company shows you have conducted your research—without just applying broadly.

✅ Why these strategies work:

• Under 300 characters (fits LinkedIn’s limits)

• Brief but personalized on LinkedIn—not generic “please add me.”

• Shows you have applied while emphasizing the connection around shared interest or insight

• Follows best practices for respectful, professional outreach

  
  

Once your LinkedIn request is accepted, you can follow up with a slightly longer note reiterating your interest and offering more detail or concrete next steps.

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